What is Digital Marketing?

Digital marketing is the process of creating and executing a marketing plan that uses digital channels to reach and engage customers. Digital marketing affects all aspects of a business, from customer service to product development.

Digital marketing is a process that uses digital channels to reach and engage customers. The goal of digital marketing is to create a relationship with customers that is meaningful and valuable and to increase sales and get connected with the experts - you can always rely on American Design Studios. Digital marketing can be divided into five main categories: online marketing, search engine optimization, social media, email marketing, and telemarketing.

Online marketing is the process of using the internet to connect with customers. This can be done through websites, social media, and email marketing. Social media is the use of websites and social networking sites to share stories, photos, and thoughts about a product or company. Email marketing is the use of electronic mail messages to promote a product or service. Telemarketing is the use of phone calls to promote products or services.

Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” Advertising is an integral part of a successful business. It is not enough to have a good internal operation.

“The most powerful element in advertising is the truth.” – Bill Bernbach.

“Making promises and keeping them is a great way to build a brand.” – Seth Godin.

So, in short without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.

By
Tony Smith
Sr.Business Strategist